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Geocentric Promotion Allocation
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Geocentric Promotion Allocation™
Description
Geocentric Promotion Allocation accurately simulates the behaviors of individual agents (i.e. prescribers) in the market and determines the appropriate mix of personal and non-personal promotion necessary to achieve the highest market potential for a defined geographic area (e.g. territory, district, region). This service offering provides you the additional clarity needed to ensure you maximize your regional promotion allocation.
Benefits
Geocentric Promotion Allocation surpasses traditonal prescriber-based analysis methodologies through its unique ability to simplify the assessment & accurately model the complex inter-relationships of all individual agent (prescribers) existing within the therapeutic area (TA) and to optimize personal and non-personal promotion.
Geocentric Promotion Allocation provides clear insights into emergent behavior not available through traditional retrospective analysis. The net result is enhanced clarity in ensuring optimal resource allocation within specified geographies.
