Zach Henderson's blog
Using Claims Data to “Rosetta Stone” Market Opportunity
There’s lots of buzz about using Health Market Science’s solutions to find hidden market opportunities. In fact, I’ve written a few articles for PM360 about our ability to offer actionable insight into physician behavior, particularly in the non-retail space where scripts are a non-factor. What may be even more exciting is the use of “influence networks” as a way to uncover new market opportunities.
Living with Aggregate Spend: How to Address the Portion of the Iceberg Under the Water
In the face of compliance legislation that varies by state, life science companies are required to provide aggregate spend reporting of their promotional, grant and consulting spend per practitioner and/or per facility. The challenges of meeting these requirements certainly are complex, especially now that we have “let the sunshine in” across all 50 states as part of healthcare reform. Not only did this add a layer of complexity to the existing laws from multiple states and the District of Columbia, but it also extended scope with the inclusion of medical device manufacturers.
A perspective on the hidden value of the Physician Payments Sunshine Act
When the moon is in the seventh house (Pelosi’s House, that is)
And Jupiter aligns with Mars (Congress finally passes a healthcare reform bill)
Then peace will guide the planets (peace = improved and expanded coverage dictated to the insurers)
And love will steer the stars (love for the uninsured)
