There’s lots of buzz about using Health Market Science’s solutions to find hidden market opportunities. In fact, I’ve written a few articles for PM360 about our ability to offer actionable insight into physician behavior, particularly in the non-retail space where scripts are a non-factor. What may be even more exciting is the use of “influence networks” as a way to uncover new market opportunities. Sometimes called referral, influence or physician networks, what companies can discover following the trail of these networks is eye opening.
In addition to the articles, we’re hosting an upcoming webinar on these very topics. Using a case study from a medical device client, we used our data and R&D to uncover true opportunities with physicians. In the session, we’ll peel back the onion to go beyond traditional targeting and valuation methods. We will delve deep into upstream referring physicians and how they can greatly impact your success in any therapeutic class or any service line. Anyone interested in “peeling the onion” with us to learn new methodologies of improving their results should plan to attend.