MasterFile Organizations
The coverage you need.
In today’s increasingly complex healthcare environment, health plans need to have an accurate picture of their target customers in order to maximize account-based sales planning and execution.
It takes a holistic understanding of the structure of a health care organization and where the purchasing power resides. Time and resources are limited to systematically gather this information, centralize it, analyze it, and keep it up-to-date.
That’s not your business. It’s ours.
The ability to focus on your account based sales strategy
IDNs have significant power and influence when it comes to contracting with a health plan. Therefore, it’s important to truly understand their scope and size at a granular level.
Health Market Science’s comprehensive coverage of IDNs enables you to:
- Develop more effective account-based sales strategies and plans
- Target and establish business relationships with the key decision makers and influencers within an IDN, including the CEO, CFO, CIO, Director of Marketing, Purchasing Directors, and other key personnel
- Maximize sales and marketing resources with targeted communications and detailing messages.
- Reduce sales cycles and enhance contract profitability
A holistic view of your complex customer ecosystem
Our Organizations MasterFile provides enhanced organization-to-organization relationships that include:
- Group Practices and Long Term Care facilities related to a parent hospital
- IDNs related to other IDNs
If you need the ability to focus more on your sales strategy and execution, contact us for more information.