MasterFile Organizations
The coverage you need.
In today’s increasingly complex healthcare environment, pharmacy benefit managers need to have an accurate picture of their target customers.
It takes a holistic understanding of the vast network of healthcare providers, their organizations, and where the purchasing power resides. Time and resources are limited to systematically gather this information, centralize it, analyze it, and keep it up-to-date.
That’s not your business. It’s ours.
IDNs, and their affiliations with GPOs, have significant power and influence over the selection and purchase of pharmaceutical products, surgical supplies, and medical devices. Therefore, it’s important to truly understand their scope and size at a granular level. Health Market Science’s comprehensive coverage of IDNs and GPOs enables you to:
- Quantify the total contract value of an IDN
- Develop more effective account-based sales strategies and plans
- Target and establish business relationships with the key decision makers and influencers within an IDN including the CEO, CFO, CIO, Director of Marketing, Purchasing Directors, and other key personnel
- Maximize sales and marketing resources with targeted communications and detailing messages.
- Reduce sales cycles and enhance contract profitability
- Aggregate the promotional spend levels to an IDN level, reducing the risk of being non compliant towards federal- and state-level regulations
A holistic view of your complex customer ecosystem
Our Organizations MasterFile provides enhanced organization-to-organization relationships that include:
- Group Practices and Long Term Care facilities related to a parent hospital
- IDNs related to other IDNs
- Group Purchasing Organizations (GPOs)
- 235 unique purchasing entities
- Number of contractual relationships between an IDN and GPO and between individual IDN “children” and a GPO
If you need the ability to focus more on your sales strategy and execution, contact us for more information.