Influence Networks
Using Claims Data to “Rosetta Stone” Market Opportunity
There’s lots of buzz about using Health Market Science’s solutions to find hidden market opportunities. In fact, I’ve written a few articles for PM360 about our ability to offer actionable insight into physician behavior, particularly in the non-retail space where scripts are a non-factor. What may be even more exciting is the use of “influence networks” as a way to uncover new market opportunities.
