Pharmaceutical Biotech Sales and Market Strategies Forum
Title:Pharmaceutical/ Biotech Sales and Market Strategies Forum
Date:2009-06-16
Location:Grande Colonial Hotel, La Jolla, CA
Wolters Kluwer Health, along with our alliance partners Qforma and Health Market Science, are pleased to extend an invitation to you to join other select senior level executives at a special forum.
New data shows that the U.S. Rx Abandonment Rate is up 34% since 2006 and also shows that two-thirds of prescriptions filled will be for a generic by the end of 2009. There are many influential factors contributing to this, such as rising co-pays, price sensitivity among consumers, patient education, and many other factors influencing stakeholder behavior. We will share with you insights and solutions that work in today's highly regulated and changing health care climate to help you overcome these challenges and maximize performance.
As you are preparing your 2010 brand marketing strategies, make plans to attend this insightful half-day event that will give you a unique perspective on the latest industry trends and how they impact your business. Key topics include: * Analysis of current challenges facing pharma * The recent rise in Rx abandonment * Key trends shaping sales and marketing strategies * Redefining the sales force landscape * Identifying the right institutional accounts.