Maximize your local promotion effectiveness
Geocentric Promotion Allocation ensures optimal distribution of your resources making them more efficient and effective. This advanced analytic solution accurately simulates the behaviors of individual agents (e.g. practitioners, accounts) in the market and determines the appropriate mix of personal and non-personal promotion necessary to achieve the highest market potential for each defined geographic area. A particular strength of Prism methodologies is the freedom to build models in markets without robust data (i.e. retail, "pill" based products). This strength of Prism is particularly well suited for specialty markets.
With increased internal demand for promotional resources and the availability of these resources steadily decreasing, it’s more important than ever for you to be able to effectively attribute definitive ROI to your promotional resources. Geocentric Promotion Allocation is used to optimize your regional sampling budgets. Determine within a district what level of personal, telesampling, eDetailing, non-personal, etc. will generate the best return for your company and drive the highest revenue levels.
Prism IS Clarity
Unprecedented business clarity, unattainable through conventional analysis, delivered by a state-of-the-art simulation platform.
Contact us for more information about Geocentric Promotion Allocation