Sales representatives are most effective when they know the best prospects to call on within a particular account. Unfortunately, sales reps calling on hospitals, out-patient clinics, and long term care facilities are unable to answer the most important question: Which physicians should I target?
Sales reps suffer from limited visibility because:
Without being able to identify and value physicians within an account, it is extremely difficult to optimize sales force size, maximize hospital-based product launches, and focus valuable promotional resources.
PxDx™ provides physician-level activity rankings for healthcare practitioners that practice at hospital, out-patient clinic, and long term care facilities . The product allows sales reps to easily identify the most influential physicians based on procedure and diagnoses activity. PxDx™ makes it possible to focus selling efforts and dramatically improve sales force productivity.
Built using claims information, PxDx™ can deliver physician-level ranking on a national, territory, and facility level. Sales leadership can clearly segment the market using specificed ICD-9 and CPT codes. By knowing which physician to target, PxDx™ gives the sales rep the information they need to start targeting the right physicians today.
Contact HMS today to learn more how PxDx™ can dramatically enhance your sales productivity.
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